Web Design, Content Creator, Branding
Seedway Wildlife Genetics Website
Client: Seedway, LLC
Launch Date: May 2025
Role: Lead Strategist, Web & UX Designer, Full-Stack Developer, Brand Architect
Project Overview
Seedway Wildlife Genetics is a new division focused on high-performance wildlife seed blends for food plots, hunting properties, and conservation use. As part of Seedway’s broader innovation strategy, I was tasked with designing and launching a brand-new digital presence that not only looked modern but could also operate as a full direct-to-consumer (DTC) ecommerce platform.
This is my second full website built for Seedway, and it reflects a deeper, more ambitious shift toward brand transformation, digital sales, and user-focused design. Inspired by the idea of bridging legacy agriculture with modern digital ecosystems, I approached this project as a high-stakes phase-one rollout—with scalable infrastructure for future growth.
From visual branding to backend logistics, I managed the full-stack execution:
Built on WordPress + WooCommerce
Integrated Stripe for seamless payment across TikTok, Facebook, and Instagram
Automated UPS shipping + label generation
Created custom packaging mockups and brand visuals
Developed a clean, SEO-optimized structure with mobile responsiveness
Wrote and refined product copy, headlines, and descriptions using AI assistance
This platform will serve as a launchpad for Seedway’s expansion into the consumer market, with Phase Two (coming Summer 2025) focused on SEO, content growth, and funnel optimization. A third Seedway website is also in the early planning stage.
Objectives & Goals
✅ Build a scalable, ecommerce-enabled platform for the Wildlife Genetics brand
✅ Create a compelling and trustworthy first impression for hunters, conservationists, and landowners
✅ Connect backend logistics (Stripe, UPS) with a clean front-end user experience
✅ Implement SEO best practices and mobile responsiveness from day one
Key Features
Home Page Design
Homepage Design
The homepage serves as a high-impact entry point with bold branding, concise messaging, and clear calls-to-action. It introduces the product line and brand story with authority and visual appeal.
Product Pages
Each seed blend has its own product page featuring key traits, pricing, benefits, and downloadable spec sheets. The ecommerce experience was designed to be intuitive, fast, and mobile-friendly.
About Section & Brand Story A strong
A strong narrative introduces the Wildlife Genetics division and differentiates it from traditional Seedway offerings—building credibility and emotional engagement with outdoor enthusiasts.
Shipping Integration
Full UPS integration with automatic label printing and rate calculation for seamless order fulfillment and reduced manual processing.
Stripe & Social Commerce
Stripe was configured for immediate payment processing and future expansion into social platforms like TikTok and Facebook Shops.
SEO & Performance Optimization
Clean code and compressed assets for fast load times
Strategic heading structure for SEO indexing
Responsive design across desktop, tablet, and mobile
Rank Math plugin used for ongoing SEO strategy
Final Thoughts
The Wildlife Genetics website was more than a design challenge—it was a strategic evolution. It reflects my ability to move fluidly between creative execution and backend operations while guiding an agricultural brand into modern ecommerce territory. This is just the beginning. The next phases will deepen the platform’s marketing reach, SEO performance, and customer engagement funnel.
As Musashi would say—“Perceive that which cannot be seen with the eye.”
This site is designed not just to sell seed, but to shift perception—about what legacy brands can become when guided by bold strategy and intentional design.
View the live website: seedwaywildlifegenetics.com
