Mong Phu

Mong Phu

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INTRODUCTION

I am a multi-disciplinary designer, entrepreneur, sensei/teacher & MMA coach

ABOUT

Pursuing Mastery and Craftsmanship One Pixel At A Time​

Explore the imaginative world of Mong Phu, a versatile designer with a strong focus on creativity and adaptability. Inspired by Eastern and Western influences, my designs reflect strategic thinking and disciplined craftsmanship. In the entrepreneurial realm, I showcase visually compelling creations that tell stories of resourcefulness and a determined pursuit of success. With a knack for branding and marketing, I bring an extra layer of storytelling to my designs. Beyond the canvas, I am also engaged in mentoring and coaching as a sensei and MMA coach. Join me in this vibrant world, where each design is a living expression, leaving a mark on the ever-evolving landscape of creativity, always learning, always growing.

RESUME

Experience

Creative Farm Design

Aug. 2000 - Present

Graphic Designer/Web Designer Art Director, & Creative Consultant

Deliver expert graphic design, web design, and art direction services to a diverse range of retailers and small businesses.

  • Lead creative direction for current fashion shoots, contributing to compelling catalogs and advertising campaigns.

  • Conceptualize and execute current marketing strategies, specializing in branding and strategic planning.

  • Orchestrate the development of captivating in-store point-of-purchase displays through innovative art direction.

  • Advise on current visual merchandising displays, playing a key role in strategic brand development.

Offer comprehensive creative consulting services to clients in the retail sector.

  • Collaborate with current retailers and small businesses to enhance their brand presence through effective marketing and branding strategies.

  • Provide guidance on current visual merchandising, ensuring captivating displays align with strategic brand goals.

Clyde-Savannah School District, Clyde NY

Sept. 2004 - July 2015

Computer Lab Instructor/Teacher’s Assistant

Digital Education Instructor

Developed and co-taught innovative courses at the 8th-grade level, encompassing Digital Music, Digital Business, Digital Technology, and Digital Media Arts.

  • Fostered a dynamic learning environment, integrating cutting-edge digital concepts into the curriculum.

Enrichment Facilitator Instructed the Generation YES enrichment class, empowering students with foundational digital literacy skills.

High School Digital Film Instructor 

Led the High School Digital Film Class, guiding students in the creation of compelling digital film projects.

  • Cultivated a creative atmosphere that encouraged students to explore and express their cinematic talents.

STEM Video Competition Mentor 

Mentored a successful S.T.E.M. video competition team, fostering collaboration and innovation.

  • Guided students to victory through strategic planning, technical expertise, and effective communication.

Amerella of Canada Ltd. Toronto, ON

Oct. 2002 - May 2003

Art Director/Graphic Designer, Fashion Merchandise Consultant

Led a team of five graphic designers in the Graphic and Fashion Merchandiser Department, overseeing their work and providing training for skill enhancement.

  • Implemented effective training programs resulting in a high-performing team of graphic designers.

Directed the design process for fashion prints, embroideries, hang tags, and packaging designs for renowned retail brands, including Mary Kate and Ashley, Henry Grethel, and Zeller’s Sportek.

  • Crafted compelling visual elements that enhanced the brands' identity and market appeal.

  • Collaborated with cross-functional teams to ensure design consistency and alignment with brand strategies.

Randy River, Brogue & Wall Street Toronto, ON

Aug. 2000 - Jan. 2002

Graphic Designer/Web Designer Art Director, & Fashion Merchandiser

Generated impactful advertising and marketing concepts internally, contributing to the company's brand development and market presence.

  • Executed end-to-end photography for fashion shoots featured in catalogs and advertising campaigns, ensuring visual excellence.

  • Spearheaded the art direction and development of marketing concepts, translating brand messaging into compelling in-store posters.

  • Designed diverse fashion merchandise, including t-shirts, baseball caps, and woven prints, integrating creativity with market trends.

  • Managed comprehensive graphic design responsibilities, encompassing the creation of brochures, hang tags, catalogs, packaging ideas, and fashion line lists.

  • Collaborated seamlessly with cross-functional teams to maintain brand consistency across various design elements.

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RESUME

Education

Monroe Community College - Rochester, NY

Jan. 2018 - Aug. 2018

UI/UX Design Certificate Program

Acquired expertise across all phases of the UI/UX development process, demonstrating a comprehensive understanding from initial user research to the meticulous definition of project strategy, scope, and information architecture. Proficient in crafting detailed sitemaps and wireframes to ensure a cohesive and user-centric design approach.

The Canadian Film Centre - Toronto, ON

Jan. 2002 - May 2003

Immersive Training Program in Interactive Entertainment and Cultural Content Development

Engaged as a resident in a dynamic 24-week program, dedicated to the conceptualization and development of distinctive interactive entertainment and cultural content.

Key Components:

  • Leadership and Team Building: Immersed in materials covering leadership development and effective team-building strategies.

  • New Media Technology Analysis: Acquired in-depth knowledge of cutting-edge new media technologies through rigorous analysis.

  • Interactive Storytelling and Game Design Models: Explored various models of interactive storytelling and game design to enhance creative thinking and problem-solving skills.

  • New Media Business Practices: Gained insights into strategies for implementing innovative new media business practices.

 

Hands-On Project Development:

  • Preliminary Business Plan: Formulated a comprehensive preliminary business plan, focusing on the strategic aspects of project development.

  • Fully Functional Prototype: Led the creation of a fully functional prototype, translating conceptual ideas into tangible and interactive experiences.

  • Documentation: Produced detailed design, technical, and project documentation, ensuring clarity and coherence throughout the development process.

The Art Center - Toronto, ON

Sept. 1995 - June 1998

Graduated from the 3-Year Art Program

Embarked on a comprehensive artistic journey, acquiring proficiency in a diverse range of disciplines.

 

Key Areas of Study:

  • Life Drawing and Painting: Mastered the techniques of bringing life to canvas through in-depth studies in life drawing and painting.

  • Illustration and Sculpture: Cultivated skills in visual storytelling through illustration, and explored the three-dimensional realm through sculpture.

  • Art History: Gained a profound understanding of artistic movements and their impact on contemporary expressions.

  • Video Making and Editing:
    Acquired practical expertise in video production and post-production, honing skills in storytelling through moving images.

  • Communication Arts: Explored the nuanced intersection of visual elements and effective communication.

  • Photography: Developed an acute eye for capturing moments and expressing ideas through the lens.

 

Major Area of Focus: Graphic Design and Digital Photography

  • Graphic Design: Delved into the principles of design, typography, and visual communication, shaping a strong foundation in graphic design.

  • Digital Photography: Explored the art and technology of digital photography, blending creativity with technical proficiency.

RESUME

Awards and Accomplishments

Style-Kraft Sportswear Ltd. - Brampton, ON

May 1999

Brand Development

Successfully helped launch a new clothing line entitled Clench for Style-Kraft Sportswear Ltd.

 

Ontario Music Teachers'​ Association - Toronto, ON

April 1998

Award Winning Music Posters

Designed an award-winning poster for Sound of Toronto, A Presentation by the Secondary Music Teachers Associations.

Smirnoff International Fashion Awards

April 1993

Winner of the 1993 Canadian Smirnoff International Fashion Awards

I represented Canada at the Grand Finale in São Paulo, Brazil and competed with finalists from 27 other countries.

 

PORTFOLIO

Online Portfolio Video

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